Hidden behind the modern skyline of Seoul, Gwangjang Market is a vibrant time capsule that offers an unforgettable glimpse into traditional Korean culture, food, and commerce. As Seoul’s first permanent market, established in 1905, Gwangjang is more than just a place to eat – it’s a cultural landmark and sensory experience.
Whether you're craving spicy tteokbokki, savory bindaetteok (mung bean pancakes), or the iconic mayak gimbap, Gwangjang Market is a street food haven you won't want to miss.
Feature | Details |
---|---|
Location | 88 Changgyeonggung-ro, Jongno-gu, Seoul |
Established | 1905 |
Type | Traditional market |
Famous For | Street food, textiles, hanbok, vintage items |
Opening Hours | 9:00 AM – 11:00 PM (Food Alley hours may vary) |
Nearest Subway Station | Jongno 5-ga Station (Line 1, Exit 8) |
Gwangjang Market was built in the early 20th century when Korea was undergoing modernization. It became one of the first markets operated by Koreans during the Japanese occupation and grew rapidly into a vital part of Seoul’s economic and social life.
The market thrived post-Korean War, serving as a key site for buying essentials. In recent years, thanks to appearances on shows like Netflix’s Street Food Asia and Korean dramas, Gwangjang has become a hotspot for food tourism.
The heart of the market lies in its Food Alley, where dozens of stalls dish out Korea’s most famous comfort foods. Long benches and low stools line narrow aisles as you walk through a maze of sizzling grills and bubbling pots.
Must-try foods include:
Bindaetteok (mung bean pancakes)
Mayak Gimbap ("narcotic" mini seaweed rice rolls)
Tteokbokki (spicy rice cakes)
Sundae (Korean blood sausage)
Soondae Gukbap (blood sausage soup)
Japchae (glass noodles stir-fried with vegetables)
Bibimbap (rice with mixed vegetables and gochujang)
One of the best parts of Gwangjang is the communal eating culture. Sit elbow-to-elbow with locals and travelers alike while you eat freshly made dishes served hot from the grill or wok.
Beyond the food stalls, Gwangjang is also a treasure trove for traditional Korean clothing (hanbok), high-quality silk, and vintage fabrics. It's especially popular with wedding planners and those looking for custom-made hanbok.
On the second floor, you’ll find vendors selling vintage fashion, accessories, and souvenirs. It’s a fun place to browse or pick up a unique item at a bargain.
Many food vendors offer Korean rice wine (makgeolli) or soju with their meals, especially when paired with pancakes. It’s a perfect way to enjoy authentic local dining culture.
Food Item | Popular Stall |
---|---|
Bindaetteok | Soonhee Ne Bindaetteok (순희네 빈대떡) |
Mayak Gimbap | Gohyang Kimbap (고향김밥) |
Tteokbokki | Mokja Golmok |
Soondae | Jokbal Alley Vendors |
Raw Beef Bibimbap | Yukhoe Alley (육회골목) |
Food Alley steam rising over stalls
Giant sizzling bindaetteok on iron pans
Bright signs with Korean script
Colorful hanbok displays
Crowds enjoying food on low stools
Jongno 5-ga Station (Line 1) – Exit 8
Euljiro 4-ga Station (Line 2, 5) – Exit 4
Walk 3–5 minutes to reach the market entrance.
It’s centrally located and walkable from nearby attractions like Cheonggyecheon Stream or Dongdaemun Design Plaza (DDP).
Morning to early afternoon: Quieter, good for shopping
Evening (5–9 PM): Best for food – liveliest atmosphere
Weekdays: Less crowded than weekends
Avoid visiting on Sundays, when some shops and vendors close early or take the day off.
Cheonggyecheon Stream – Just a short walk
Dongdaemun Market – Fashion malls and night market
Jongmyo Shrine – UNESCO site nearby
Tapgol Park – Historical park with a Buddhist heritage
Gwangjang Market food guide
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Netflix – Street Food: Asia: Featured Gwangjang’s bindaetteok vendor
“Running Man” and “Infinity Challenge”: Filmed food challenges here
YouTube travel vlogs: Countless videos showcasing the market’s energy and food
Morning
Visit Cheonggyecheon Stream for a riverside walk
Stop by Dongdaemun Design Plaza (DDP) for photos
Midday
Arrive at Gwangjang Market for lunch
Try bindaetteok, mayak gimbap, and makgeolli
Afternoon
Explore hanbok and fabric stalls
Visit nearby Tapgol Park or Jongmyo Shrine
Evening
Return for another round of snacks or drinks
Stroll back via Cheonggyecheon at night
Bring cash – Many vendors prefer it
Go hungry! – There’s too much to try
Try new things – Be open to unfamiliar foods
Don’t rush – Walk slowly and soak in the atmosphere
Be polite when taking photos – Ask for permission when photographing vendors
Gwangjang Market is not just a market – it’s a sensory feast and a cultural deep dive into Seoul’s heart. It combines the warmth of local hospitality, the buzz of street food energy, and the nostalgia of Korea’s post-war rebuilding. Whether you're a foodie, a history buff, or a curious traveler, Gwangjang Market will surprise you with its richness, diversity, and authenticity.