Welcome to Holguín! Often overshadowed by Havana and Santiago de Cuba, Holguín remains one of Cuba’s most authentic and versatile travel destinations. Nestled in the island’s eastern heartland, Holguín offers a blend of colonial elegance, natural beauty, Caribbean beaches, and vibrant local culture.
Whether you’re a history buff, beachgoer, ecotourist, or cultural explorer, Holguín is Cuba without the crowds — a perfect fusion of coast and countryside.
📍 Location: Eastern Cuba, capital of Holguín Province
👥 Population: ~300,000 (4th largest city in Cuba)
🏛️ Nickname: “The City of Parks”
🏖️ Nearby beaches: Guardalavaca, Playa Pesquero, Playa Esmeralda
✈️ Airport: Frank País International Airport (HOG)
🗺️ Nearby attractions: Loma de la Cruz, Gibara, Cayo Saetía, Bariay National Park
Holguín’s nickname is well-earned. Its central core is filled with leafy plazas, colonial buildings, and open-air meeting spots that give the city a welcoming, social vibe.
Parque Calixto García – The main square, featuring a statue of the independence hero, cafes, and music at night.
Parque San José – Beautiful colonial surroundings, including the Church of San José.
Parque Peralta – Also known as Parque de las Flores, it's full of color and ideal for photos.
These spaces are not just tourist spots — they’re where locals gather, debate, celebrate, and relax, giving visitors a true taste of Cuban urban life.
This 458-step climb is a rite of passage for visitors. At the top of Loma de la Cruz, you’ll find:
⛪ A large cross first placed in 1790
📷 Panoramic views of Holguín and the surrounding hills
🎶 Live music and cultural events during local festivals
🍹 A hilltop bar for a post-hike mojito
If the hike feels daunting, taxis can take you up a parallel road.
Though the city itself isn’t on the coast, Holguín Province is home to some of the best beaches in all of Cuba, accessible within 1–2 hours by car.
📍 55 km from Holguín city
🌊 Calm turquoise waters and white sand
🐟 Excellent snorkeling near the reefs
🏨 Lined with resorts like Brisas Guardalavaca and Club Amigo
Despite its popularity, Guardalavaca retains a laid-back charm, with local vendors, horseback rides, and easy access to nature parks.
📍 Near Rafael Freyre
🏖️ Known for luxurious all-inclusive resorts
🤿 Great diving and snorkeling
🧘 Ideal for couples and honeymoons
Home to Hotel Playa Pesquero, one of Cuba’s largest and best-equipped resorts.
💎 “Emerald Beach” for a reason – shimmering green-blue waters
🌿 Backed by cliffs and jungle
🐬 Close to Delfinario Cayo Naranjo, a dolphin and marine park
🛶 Offers kayaking and eco-excursions
Perfect for travelers looking to combine comfort, nature, and sustainability.
Holguín is a nature lover’s playground. Beyond its beaches, the province offers protected parks, caves, wildlife reserves, and unique biodiversity.
🏝️ Island reserve in Nipe Bay
🦓 Spot exotic animals like antelope, ostriches, and zebras
🚙 Jeep safaris and horseback riding
🏖️ Unspoiled beaches and coral reefs
It’s like a Cuban safari island, reachable by boat or day trips from Guardalavaca.
🌲 Mountain pine forests
🏕️ Camping, hiking, birdwatching
🦜 Spot the Cuban trogon (national bird)
🏞️ Beautiful waterfalls like Salto del Guayabo
This cooler highland region is great for eco-tourism and adventurous travelers looking to escape the heat.
🌅 Where Christopher Columbus is believed to have landed in 1492
🗿 Features sculptures and monuments to indigenous peoples
🌿 Nature trails, mangroves, and lookouts
🛶 Boat rides through lush estuaries
A wonderful mix of history and ecology.
Enjoy authentic Cuban music in this beloved venue. Grab a drink, listen to son Cubano, and even join locals for a spontaneous salsa.
🖼️ Visit Centro de Arte for local contemporary pieces
🎭 Check event listings at Teatro Comandante Eddy Suñol
🎉 Time your visit with Romerías de Mayo, Holguín’s week-long cultural festival featuring parades, music, and global artists
Iglesia San Isidoro – Baroque architecture and stained glass
San José Church – Located in one of Holguín’s oldest plazas
Many churches double as performance spaces and community centers
Holguín offers a mix of traditional Cuban food, seafood, and creative paladares (private restaurants).
1910 Restaurante & Bar – Colonial atmosphere, gourmet Cuban cuisine
La Torre – Offers panoramic city views from the 9th floor
El Aldabón – Cozy spot with Cuban and Spanish fusion dishes
Bistro El Chino – Known for dumplings and unique East-meets-West menu
Don’t forget to try:
🐖 Lechón asado (roast pork)
🥘 Ropa vieja (shredded beef)
🍌 Tostones (fried plantains)
🍹 Fresh sugarcane mojitos or Cubanito (spicy Cuban Bloody Mary)
Hotel Pernik – Popular with tour groups
Islazul El Bosque – Budget-friendly and quiet
Casa particulares – Stay with local families for an authentic experience
Hotel Playa Pesquero
Sol Río de Luna y Mares
Brisas Guardalavaca
Most beach resorts offer transport to Holguín city for day trips.
Frank País International Airport (HOG)
Direct flights from Canada, Europe, and Havana
From Havana: ~10 hours by car or 1-hour flight
From Santiago de Cuba: 3 hours by road
Reliable Viazul bus routes connect Holguín to major cities
🌞 Dry Season (Nov – Apr): Best weather for outdoor activities
🌧️ Wet Season (May – Oct): Fewer tourists, lush landscapes
🎉 Don’t miss:
Romerías de Mayo (May)
Fiesta de la Cultura Iberoamericana (October)
Christopher Columbus reportedly said the Holguín coast was “the most beautiful land human eyes have ever seen.”
Holguín is the birthplace of Fidel Castro (Birán, nearby town)
Known for the Cuban guitar tradition and vibrant poetry scene
Light clothing
Comfortable walking shoes
Sunscreen and insect repellent
Spanish phrasebook
Reusable water bottle
Camera or phone with good battery life!
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Holguín isn’t just a stop — it’s a destination in its own right. It offers the rare opportunity to experience genuine Cuban life, explore diverse landscapes, relax on world-class beaches, and enjoy a welcoming atmosphere far from mass tourism.
Whether you’re watching a sunset from Loma de la Cruz or sipping a mojito under the palms of Guardalavaca, Holguín stays with you long after your journey ends.
🎒 So come, take the road less traveled, and discover the magic of Holguín.