The Bund Travel Guide: History, Attractions, and Best Things to do

Welcome to The Bund, the crown jewel of Shanghai’s riverfront. As your tour guide, let me take you through one of the most fascinating areas in all of China — a living museum of history, culture, and architectural magnificence. Whether you’re here for photography, a romantic stroll, or to dive deep into Shanghai’s colonial past, The Bund delivers a timeless experience.
 

1. What Is The Bund?

The Bund (in Chinese: 外滩, Wàitān) is a world-famous waterfront promenade that stretches along the western bank of the Huangpu River. It runs for about 1.5 kilometers (1 mile), lined with more than 50 preserved buildings that showcase a stunning variety of architectural styles — Gothic, Baroque, Neoclassical, Art Deco, and Renaissance — earning it the nickname “the Museum of Buildings.”

On the opposite side of the river, you’ll find the ultra-modern skyline of Lujiazui in Pudong, featuring the Oriental Pearl Tower, Shanghai Tower, and Jin Mao Tower — a striking contrast that perfectly captures Shanghai’s blend of old and new.

2. A Walk Through History

The story of The Bund begins in the mid-19th century, following the Treaty of Nanking in 1842, when Shanghai opened as a treaty port. The British, French, Americans, and other foreign powers established concessions and built banks, trading houses, and consulates along the riverfront.

This area quickly developed into Shanghai’s financial and commercial hub, and remained so until the mid-20th century. After decades of change — including war, revolution, and reform — The Bund was revitalized in the 21st century as a pedestrian-friendly cultural and tourist hotspot.

Key Historical Highlights:

• 1840s: The Bund emerges after the First Opium War and the signing of the Treaty of Nanking.
• 1920s-1930s: Known as “The Wall Street of the East,” with dozens of foreign banks and trading companies.
• 1949: New China changes The Bund’s role; many buildings were nationalized.
• 2008–2010: Major restoration and beautification project completed ahead of Shanghai Expo 2010.

3. Iconic Buildings Along The Bund

Walking along The Bund is like flipping through the pages of architectural history. Here are some must-see landmarks:

3.1. Customs House (1927)

• Famous for its clock tower, modeled after London’s Big Ben.
• Still functions as a customs facility.

3.2. HSBC Building (1923)

• Once the second-largest bank building in the world.
• Notable for its dome and interior mosaics (now headquarters of the Pudong Development Bank).

3.3. Peace Hotel

• Composed of two buildings: the Sassoon House (now Fairmont Peace Hotel) and the former Palace Hotel.
• Art Deco masterpiece with a rooftop jazz bar offering skyline views.

3.4. Bank of China Building

• Clean lines and symmetry reflect modernist design.
• Symbol of rising Chinese economic influence during the 1930s.

3.5. Shanghai Club (now Waldorf Astoria)

• Home to the longest bar in Asia during colonial times.
• A favorite gathering place for Western elites.

4. What to Do on The Bund: Activities and Attractions

The Bund is more than just buildings — it’s an immersive experience.

4.1. Stroll Along the Promenade

Take in the fresh river breeze as you walk along the tiled pedestrian path. Morning joggers, evening strollers, photographers, and street performers bring the area to life 24/7.

4.2. Enjoy the Skyline View

Opposite The Bund, Pudong’s Lujiazui skyline glitters with modern skyscrapers. The sunset view and night lights are simply unforgettable.

4.3. Take a Huangpu River Cruise

Board a river cruise for a different perspective. Night cruises are especially popular for panoramic views of the illuminated skyline.

4.4. Visit Rooftop Bars & Restaurants

Many Bund buildings have been converted into luxury hotels or fine dining spots. Try:

• Bar Rouge (Bund 18) for nightlife
• The Captain for casual drinks with views
• M on the Bund for upscale fusion dining

4.5. Photography Hotspots

• Near Chen Yi Square: For symmetrical shots of the promenade and skyline.
• From Waibaidu Bridge: Historic iron bridge offering cinematic views.
• Rooftops: Get bird’s-eye views at sunset.

5. The Bund by Day vs. Night

Daytime Experience

• Great for admiring architectural details.
• Less crowded in the morning.
• Street vendors and nearby markets open.

Nighttime Experience

• The skyline comes alive with colorful LED lights.
• The buildings along The Bund are beautifully illuminated.
• Perfect for romantic walks or night photography.

6. Seasonal Beauty and Events

Each season brings a unique ambiance to The Bund:

• Spring: Cherry blossoms in nearby parks.
• Summer: Bustling nightlife, river breeze cools the heat.
• Autumn: Ideal weather for walking tours.
• Winter: Quieter, with clear skies ideal for photos.

Annual Events:

• New Year Countdown & Fireworks
• Shanghai International Marathon (finishes near The Bund)
• Light Shows during National Holidays

7. Nearby Attractions Worth Exploring

The Bund’s central location puts you close to many other highlights:

• Nanjing Road Pedestrian Street: Major shopping area connected directly to The Bund.
• Yu Garden and Bazaar: Just 10–15 minutes away; perfect for continuing your historical exploration.
• Shanghai Tower and Oriental Pearl TV Tower: Across the river in Lujiazui, offering observation decks with unmatched views.
• Rockbund Art Museum: Contemporary art gallery set in a 1930s building.

8. Practical Information for Visitors

Opening Hours

• The Bund is always open — it’s a public area.
• Ideal visit times: Early morning for tranquility or evening for lights.

Admission

• Free of charge

How to Get There

• Metro: Line 2 or 10 to East Nanjing Road Station, then a 10-minute walk.
• Taxi: Say “Wàitān” (外滩) to your driver.
• Hop-on, Hop-off Buses: The Bund is a featured stop.

Best Time to Visit

• Weekdays and early mornings for fewer crowds.
• Golden Hour (around 5 PM) for photos and views.

9. Local Tips from Your Tour Guide

• Watch out for scammers: Especially those offering tea ceremonies or art shows.
• Be mindful of pickpockets during peak hours.
• Check the weather: The open promenade offers little shelter.
• Wear comfortable shoes: You’ll be walking a lot.
• Bring a tripod if you’re planning nighttime photography.

10. Conclusion: Why The Bund Is a Must-See in Shanghai

The Bund is more than just a tourist site — it’s the living, beating heart of Shanghai’s identity. It encapsulates the city’s transformation from a colonial trading hub to a global financial powerhouse. Nowhere else can you witness such a dramatic contrast between historic European architecture and futuristic skyscrapers with just a glance across the river.

Whether you’re here to admire the architecture, capture jaw-dropping photos, enjoy fine dining, or simply soak in the atmosphere, The Bund offers something for every traveler. It’s Shanghai’s past, present, and future — all wrapped into one unforgettable experience.